Case Study
Private equity deal pipeline
Digital & Automation | Asset, Investment & Wealth Management | London
The Background
- The investment deal manager focus is to manage the deal flow from idea generation through all stages (structuring, pricing, approvals etc) to exit
- This is carried out by automating as many steps as possible whilst auditing actions taken by all team members including IC decisions and deals data
- The deal manager supports in three main ways:
1. Automating actions and tasks depending on user groups.
2. Auditing approval/rejections by voting members.
3. Capturing data fields dependent on memo types.
The Challenge
- Legacy share-point and e-mail driven decision process, wasting the time of the investment professionals and the IC (Investment Committee)
- Manually co-ordinated across all points including deal updates
- Operational errors and compliance issues also arose as a result
- Pain Audit for IC investment committee not being tracked
- The potential impacts of an incorrect PRA submission required rigorous testing
The Approach
- Art of the possible – how to use machine learning and AI and sentiment analysis (at one stage take all the data collated for a deal and predict the common outcomes, showing what you can do in the future)
- First, the team identified the inputting of the deal into the system but looked at how it would look both from the Appian platform and other applications
- Then, they considered the approval flow and who should take care of each section, giving them visibility of how a deal flowed over time – used Appian to integrate with the other systems including client app and legacy data warehouse
- They looked at presenting the final data over a simple view and Appian create an IC memo (one page of the total deal integrated with Sale Point)
- Integrated the new system with SharePoint, data warehouse and client app systems
The Impact
- Automised 70-80% of the deal pipeline
- 12 weeks for first delivery for an MVP, from deal creation to approval
- Able to build dashboards and tasks to let users be aware of where a deal is in the current pipeline
- Appian workflow from deal sourcing through approvals and execution to exit
- Golden sourcing of deals
- Capturing all events and updates
- Additional benefits of structured data for in-depth analysis
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